Business Studies, asked by shareennisha3340, 1 year ago

What is Rural Marketing ? Discuss various problems of rural marketing.

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Answered by mansipatel5
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Agricultural marketing is inferred to cover the services involved in moving an agriculturalproduct from the farm to the consumer. It is also the planning, organizing, directing and handling of agricultural produce in such a way as to satisfy the farmer, producer and the consumer. Numerous interconnected activities are involved in doing this, such as planning production, growing and harvesting, grading, packing and packaging, transport, storage, agro- and food processing, distribution, advertising and sale. Effectively, the term encompasses the entire range of supply chain operations. However, its key function is to help direct these services, by providing competent and able market information, thereby linking the other operations into an integrated service with targeted outcomes.

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Twelve problems faced in rural marketing are as follows:

1. Deprived people and deprived markets

2. Lack of communication facilities

3. Transport

4. Many languages and dialects

5. Dispersed markets

6. Low per capita Income

7. Low levels of literacy

8. Prevalence of spurious brands and seasonal demand

9. Different way of thinking

10. Warehousing problem

11. Problems in sales force management

12. Distribution problem.

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