Question

What is SEM and what are the benefits to a business?

Answer 1

Answer:

Search Engine Marketing refers to a variety of techniques and strategies a company can use to generate more visitor traffic from search engine results pages (SERPS) to a website. The goal of SEM is to promote a website's visibility using paid search, contextual advertising, and organic search rankings.

Answer 2

Answer:

Search Engine Marketing refers to a variety of techniques and strategies a company can use to generate more visitor traffic from search engine results pages (SERPS) to a website. The goal of SEM is to promote a website's visibility using paid search, contextual advertising, and organic search rankings.