What is the base of Marketing? *
Answers
Explanation:
Everything you need to know about the bases of market segmentation. Market segmentation is based on the assumption that all the potential customers are not identical and that the firm should address their needs with appropriate product Land other marketing strategies or else should concentrate on only one single segment and tailor the strategy accordingly. Marketers establish the basis to segment the market.
There are several basis available for segmenting the market where marketers may use any one or a combination of more than one basis to segment the market.
In this article we will discuss about the bases of market segmentation. Learn about:- 1. Demographic Segmentation 2. Geographic Segmentation 3. Geodemographic Segmentation 4. Psychographic Segmentation 5. Behavioural Segmentation.