Question

what is the definition of reference groups?
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Answer 1

Answer:

Reference groups are people in a consumer's micro-social environment who are salient or. relevant for the consumer. Reference groups can influence an individual's cognitions, affective responses, and behaviors.

Answer 2

Answer:

A reference group is a group to which an individual or another group is compared, used by sociologists in reference to any group that is used by an individual as a standard for evaluating themselves and their own behavior.

Explanation: