what is the difference?
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Keyword research is a fundamental step for every successful SEO campaign. It involves discovering and analyzing phrases and terms that people are actually typing into the search engines to find local businesses like yours.
Google uses the text and hidden code on a website to understand what it’s about. It’s very important to optimize a website around keywords that people are actually using.
For example, a painting company may be inclined to optimize their exterior painting page around the term “exterior residential painting” because that is the term the industry uses. However, through keyword research, they may find that people are actually using the term “home painting service.” If that’s the case, their page should be optimized around the term “home painting service”.
If you are a local business, you can also add a geo-modifier to a keyword to make it location specific. For example, “home painting service Portland” or “home painting service Portland Oregon.”
Google uses the text and hidden code on a website to understand what it’s about. It’s very important to optimize a website around keywords that people are actually using.
For example, a painting company may be inclined to optimize their exterior painting page around the term “exterior residential painting” because that is the term the industry uses. However, through keyword research, they may find that people are actually using the term “home painting service.” If that’s the case, their page should be optimized around the term “home painting service”.
If you are a local business, you can also add a geo-modifier to a keyword to make it location specific. For example, “home painting service Portland” or “home painting service Portland Oregon.”
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