what is the difference between key industrial traits and key success factors?
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the current size, the historic growth rate, typical customers and the general outlook, such as projected growth rate. Identify your main customers and their requirements.
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Use resources available from market research firms such as Gale Research, Gartner Research and Forrester Research to get further insight into your industry. Determine which key success factors, such as the ability to attract new customers, ability to retain existing customers or a low cost production structure, make the most sense to use when establishing strategic goals for your company. Trade association publications for your industry can also provide critical data for your industry analysis.
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