what is the difference between plain statement and creative statement.
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Implication or intent of a clause,statement, or document, understood by reading its words in the light of their ordinary meaning in the given context it is known as plain statement while a creative strategy statement, also known as acreative platform or creative brief, outlines the way in which your advertising will appeal to the interests of your target audience. In essence,your statement provides the purpose or guidance for the development of an ad campaign.
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