Question

What is the difference between sales and marketing orientation?

Answer 1

Market orientation looks outward toward the customer and focuses all aspects of a business -- not just the marketingdepartment -- on satisfying her needs and wants. Sales orientation looks inward at the business and its need to sell products or services.

Answer 2

Selling of goods or services is termed as sales.

Understanding the needs of the market and suggesting relevant design of goods and services, to suit the market conditions, is called marketing.