What is the effect of demonetisation on PPC?
Answers
E-retail Companies like Flipkart, Amazon etc are witnessing a shift towards PPC from the earlier more popular COD or cash on delivery mechanism as the preferred mode of payment.
Besides the convenience and transparency of transactions, the other obvious benefit of a cashless economy is that people will be required to carry less cash when they go shopping.
Demonetisation already appears to have had some positive effect on PPC or Pay-per-click, also known as cost per click, transactions as one of the ideas behind it was to make India a digitalised economy. More and more people are shifting to this method in carrying out monetary transactions. An electronic payment system is more transparent than cash transactions; by expanding this method across the board, the Government hopes to widen the tax collection base. In fact, a few Government services, like telephones and gas stations of Government owned oil companies, are inducing customers to this mode of transaction by extending discounts.
E-retail Companies like Flipkart, Amazon etc are witnessing a shift towards PPC from the earlier more popular COD or cash on delivery mechanism as the preferred mode of payment.
Besides the convenience and transparency of transactions, the other obvious benefit of a cashless economy is that people will be required to carry less cash when they go shopping.