What is the history of "Atiti Devo Bhava" and what are its relevance in the modern world?
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Answer:
To attempt to improve the number of tourists traveling to India, the Tourism Department of India started the Atithi Devo Bhava campaign with the theme Incredible India. 'Atithi Devo Bhava' is a social awareness campaign that aims at providing the inbound tourist a greater sense of being welcomed to the country.
To attempt to improve the number of tourists traveling to India, the Tourism Department of India started the Atithi Devo Bhava campaign with the theme Incredible India. 'Atithi Devo Bhava' is a social awareness campaign that aims at providing the inbound tourist a greater sense of being welcomed to the country. "Atiti Devo Bhava" means that guests are akin to god. This concept was applied earlier when superstitions were at their peaks. In Modern Days people just pay their respect to their guests, it has nothing to do with any sort of beliefs. It is a basic etiquette that is being followed.