What is the impact of the consumer protection act on the marketing function?
Answers
Answer:
Moreover, Ishak and Zabil (2012) found that consumer awareness has positive impacts on their buying decisions; lack of awareness usually leads consumers to ignorantly purchase or reduce their ability to protect their rights against sellers' expropriations.
Consumer welfare and it's right are the legal right given to the potential customers and consumers to keep them at a safer side of the road line.
EXPLANATION-
The Consumer Protection Act was enacted and passed by the Indian Parliament in 1986 to safeguard the interest and rights of the consumer/customers. There are consumer rights passed by the parliament and also informed the ways to safeguard their interests. Rights are mentioned below-
Right to ask - Here, the customer has the right ask to about the service, quality, and quantity they being offered.
Right to inform - This says that a consumer has a right to be informed about any changes taken in the goods and services beforehand to make sure if they wanna consume it or not.
Right to seek - They can seek the services as per the needs and wants of it. There are no compulsions on the terms of a certain time or place.
Marketers how they are brings awareness about their products in the market. They have to be honest and transparent to aware to spot potential consumers/customers in the market without bringing outer brands name comparing openly as well keep and safeguarding the interest of the consumer.
Conclusion-
Hence, these are the ways how of the Consumer protection act brought changes in advertising transparently and aware of the potential in the utmost right way to gain trustworthiness for the product and its brand.
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