Question

What is the importance of Market Segmentation and why is lifestyle important to study consumer behavior? Support your answer with examples.
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Answer 1

Segmentation helps marketers to be more efficient in terms of time, money and other resources. Market segmentation allows companies to learn about their customers. They gain a better understanding of customer's needs and wants and therefore can tailor campaigns to customer segments most likely to purchase products.

Answer 2

Answer:

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