what is the important of customer services audit when establishing a firm's customer service strategy
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Answer:
Actively managing relationships with clients is essential to keeping them. It can also aid in your sales efforts by building the reputation that your company takes care of those who do business with it.
But customer service does not have inertia - without active engagement and constant improvements, it will lose direction and speed. In order to keep moving forward and delivering value-added service to your clients, it may be wise to give your business a customer service audit.
Do your salespeople have a process for following up with prospects before the sale and regularly checking in with clients? Have you given everyone on the team leeway to respond to client requests within the scope of their stratum capability, and do they know to refer the client to someone else if they cannot help the person themselves? What steps do you take to ensure no client falls through the cracks?