What is the
landing Page?
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In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign.
Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).
It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.
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