what is the mix marketing in business studies ?
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the marketing mix deal with the way in which a business uses price, product, distribution, and promotion to market and sell its product. it is known as mix because each ingredent affect other and the mix must overall the suitable to the target customer
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The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place.
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