What is the most important facet of employer branding?
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According to a survey conducted by Glassdoor, a strong employer brand can woo passive candidates. They found that 84% of participants would consider leaving their current company if another employer with an excellent reputation offered them a job.
On top of that, 69% of those surveyed said they would decline a job offer from an employer with a bad reputation – even if they were unemployed.
Employers should note that 3 in 4 full-time workers are open to or are looking for a
new job, and the average job seeker uses 18 different sources when searching for a new role.
It's apparent that an employer's brand needs to be compelling in order for a business to stand out and draw in relevant and engaged candidates (and keep the employees it's got).
What is Employer Branding?
An employer's brand reflects the way that it's perceived. It's shaped by the way a business acts; from the way it treats its staff, to the way it conducts business. A good employer brand marks a business out as somewhere that people want to work, ensuring that current employees stay, and there's a steady stream of new applicants too.
An employer's brand affects every aspect of the business; from the way it speaks online, to the content of its job offers; to the things its employees say, and the types of perks and incentives it offers.
On top of that, 69% of those surveyed said they would decline a job offer from an employer with a bad reputation – even if they were unemployed.
Employers should note that 3 in 4 full-time workers are open to or are looking for a
new job, and the average job seeker uses 18 different sources when searching for a new role.
It's apparent that an employer's brand needs to be compelling in order for a business to stand out and draw in relevant and engaged candidates (and keep the employees it's got).
What is Employer Branding?
An employer's brand reflects the way that it's perceived. It's shaped by the way a business acts; from the way it treats its staff, to the way it conducts business. A good employer brand marks a business out as somewhere that people want to work, ensuring that current employees stay, and there's a steady stream of new applicants too.
An employer's brand affects every aspect of the business; from the way it speaks online, to the content of its job offers; to the things its employees say, and the types of perks and incentives it offers.
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