What is the need for standerilization of products? Give examples.
(point wise answer)
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1. Product Name
When it comes to product naming conventions, the more descriptive, the better. That’s because each word is a potential keyword for organic search. Google favors product pages that have descriptive titles because it allows users to find exactly what they’re looking for. Long names also implicitly indicate more value and stand a better chance of attracting the visitor’s attention.
2. Product Description
Great copywriting begins with an understanding of the audience – their needs, their desires, their problems, and the words they use to describe them.
The copy should be presented in a scannable, jargon-free format, with benefits highlighted to spell out exactly what the product will do for the potential customer. Utilize white space to help keep your product page layout clean and easily readable.
The product description should provide critical product information, it should short-circuit objections, and provide answers to the visitor’s most pressing questions
3. Call-to-Action
Once you’ve provided key benefits, squarely faced objections, and provided answers to the prospect’s questions, you’ve earned the right to present the call to action. This can be as simple as an “Add to Cart” button.
Once the prospect is convinced that your product is the perfect solution, all you need to do is provide a path to purchase.
Make the call to action (CTA) prominent, clear, and easy to perform. The checkout process should be seamless and smooth, with minimum friction.
4. Product Images
This is where your writers and designers join forces. High-quality images or illustrations lend credence to the copywriter’s product description.
Show people wearing and using your products to give the prospect a glimpse of ownership.
Your headlines and product images should work together to establish the product’s value and illustrate why the prospect would be wise to select it.
5. Product Videos
The practice of including video elements in the digital assets strategy has risen so dramatically that many ecommerce sites now consider videos essential. Some say videos can push conversions by 85% or more.
Does your product draw objections for being difficult to use? Video can disprove that preconception by demonstrating that the owner only needs to follow a few simple directions.
Do customers want to know more about the difference between certain features? Video can describe those differences quickly and accurately.
6. Social Proof
People trust their peers more than they trust advertisers and marketers.
An often heard statistic is that user generated product reviews carry twelve times the punch of the manufacturer’s claims. Remember, though, to make sure the social proof supports your message and speaks to your audience.
7. Product Recommendations and Comparisons
It may be that the product being viewed is not the best selection for the prospect. By providing related products and giving the visitor the option of comparing product features/benefits, you can often maintain the attention of a prospect who may otherwise have gone elsewhere.
This is an area where savvy ecommerce teams can also leverage historical data to provide personalized recommendations.
8. Add To Wish List
The visitor may not be ready to buy now. This function provides the ability to add the product to a wishlist or “save it” for later consideration. Consumers tend to use their digital cart as a method of holding items for later purchase, so giving them the option to save an item to a personal wish list is a great way to reduce cart abandonment and improve retargeting efforts.
Wish lists can be especially helpful for prospects purchasing via mobile. Their selections are saved and ready to place in the shopping cart.
9. Customer Service
When you’re shopping in a local department store, it’s frustrating to need help and not be able to find a store employee to help.
The same thing happens online. Customer service should not be intrusive, but it should be readily available.
10. Image Alternatives
The primary product image is normally a hero shot, but other views can be helpful. Thumbnail images that can be enlarged give the prospect a store’s-eye view of the product.
Every bit of help you can add here increases the potential for a sale. Shots that show ingredients or components, color choice swatches, and other information help answer the customer’s questions and remove doubt.
11. Product Associations
The strategic plan may call for cross-sell and upsell efforts.
Marketing will decide which items to propose. Developers will determine how to make it happen.
With the line between sales, marketing, and IT departments becoming increasingly narrow, it’s essential that those teams figure out how to work together efficiently for the good of the company.