what is the objective of political advertising
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political advertising is to collect people to their parties during election times
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Advertising includes messages that your company pays for, delivers through a mass medium and uses to persuade consumers to make a purchasing decision. The three general ad objectives are to inform, to persuade and to remind customers about the product and its benefits compared to those of competitors.
Direct effects of political campaign advertising include informing voters about candidates' positions and affecting the "preferences and participatory ethos of the electorate".
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