What is the role of mass media in communication?
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Transmission. Mass media is a vehicle to transmit cultural norms, values, rules, and habits. ... Mass media plays a significant role in the socialization process. We look for role models to display appropriate cultural norms, but all too often, not recognizing their inappropriate or stereotypical behavior.
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Transmission. Mass media is a vehicle to transmit cultural norms, values, rules, and habits. ... Mass media plays a significant role in the socialization process. We look for role models to display appropriate cultural norms, but all too often, not recognizing their inappropriate or stereotypical behavior.
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