what is the role of retailer in the market place
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retailing includes all activities involved in selling products or services directly to final consumers for their personal,non-business use.Many institutions-manufacturers, wholesales, and retailers--do retailing.But most retailing is done by retailers, businesses whose sales come primarily from retailing.
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This is the third in a nine-part series exploring the components of true category management.
The category role identifies the importance of the category to the retailer. This is the role the retailer wants the category to play within their store.
The category role identifies the importance of the category to the retailer. This is the role the retailer wants the category to play within their store.
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