Question

What is the significance of socio-economic
survey? Discuss focused group discussion
its uses, merits and demerits.​

Answer 1

Answer:

Focus groups are usually tools used by the advertising industry to measure the potential impact of a new product.

Advantage: Easily Measure Customer Reaction. ...

Disadvantage: Not as In-Depth as Other Market Research. ...

Advantage: Time-Saving Opportunity. ...

Disadvantage: Expense. ...

Disadvantage: Moderator Bias.