What is the significance of socio-economic
survey? Discuss focused group discussion
its uses, merits and demerits.
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Answer:
Focus groups are usually tools used by the advertising industry to measure the potential impact of a new product.
Advantage: Easily Measure Customer Reaction. ...
Disadvantage: Not as In-Depth as Other Market Research. ...
Advantage: Time-Saving Opportunity. ...
Disadvantage: Expense. ...
Disadvantage: Moderator Bias.
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