what is the similarities of marketing and market research?
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There is considerable debate about the difference between market research and marketing research. The basic difference is that market research is concerned with investigating markets (customers, consumers, distribution, etc.) while marketing research is concerned with investigating any issues related to marketing (consumer behaviour, advertising effectiveness, salesforce effectiveness, etc. as well as everything contained in market research).
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→. Marketing research is a broad term that encompasses the process of gathering and understanding data about your customers, demographics and business climate. Marketing strategy involves putting the information discovered through marketing research to work.
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