What is the work of DSP?
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The way a DSP works is highly technical, however in simple words, a DSP connects to ad exchanges, where tons of publishers have made their ad inventories available, allowing advertisers to buy available ad inventory placements across a multitude of publisher’s websites and mobile apps based on impressions.
The prices of these impressions are determined by a real-time bidding process (RTB), that takes place within milliseconds, as a user loads a web page or interacts with an app.
Different from the traditional ways of buying media, with a DSP, there is no longer a need for a human to negotiate prices with the publishers, as all of this is done automatically. The impressions will simply be won by the highest bidder.
The prices of these impressions are determined by a real-time bidding process (RTB), that takes place within milliseconds, as a user loads a web page or interacts with an app.
Different from the traditional ways of buying media, with a DSP, there is no longer a need for a human to negotiate prices with the publishers, as all of this is done automatically. The impressions will simply be won by the highest bidder.
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DSP - deputy superintendent of police. It's work is to ensure safety among the citizens.
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