Social Sciences, asked by sukhjitsingh, 1 year ago

What is the work of DSP?

Answers

Answered by singhekamjot
1
The way a DSP works is highly technical, however in simple words, a DSP connects to ad exchanges, where tons of publishers have made their ad inventories available, allowing advertisers to buy available ad inventory placements across a multitude of publisher’s websites and mobile apps based on impressions.

The prices of these impressions are determined by a real-time bidding process (RTB), that takes place within milliseconds, as a user loads a web page or interacts with an app.

Different from the traditional ways of buying media, with a DSP, there is no longer a need for a human to negotiate prices with the publishers, as all of this is done automatically. The impressions will simply be won by the highest bidder.
Answered by NabasishGogoi
1
DSP - deputy superintendent of police. It's work is to ensure safety among the citizens.
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