What is undifferentiated marketing
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undifferentiated marketing means black marketing
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The undifferentiated marketing strategy is the one which focuses on the mass rather than focusing on a single segment.
The aim of this marketing strategy is to reach to reach to all potential buyers through a single marketing strategy. It is known as mass marketing.
A firm ignore us any specific segment of the buyers or individuals and rather than producing different product for different segments of society produces undifferentiated products. The differences in market are ignored by such marketing strategy.
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