what is wool mark........?
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International Woolmark Prize Edit
Woolmark now runs the International Woolmark Prize that recognises outstanding designers across the globe. Originally launched in 1953 with winners Yves Saint Laurent and Karl Lagerfeld, it was suspended. In 2012 it was revived and now over 60 designers internationally are involved.
The Woolmark Company Edit
The Woolmark Company is a subsidiary of Australian Wool Innovation (AWI), a nonprofit organization that conducts research, development and marketing along the global supply chain for Australian wool on behalf of approximately 60,000 woolgrowers that cooperatively fund the company.
Marketing Edit
The Woolmark Company announced a partnership with Adidas and the Boston Athletic Association to design and manufacture the first Best in Class running shirts, which will be given to the top twenty 2018 Boston Marathon finishers in each age group. The shirts will be made of 75 percent merino wool and 25 percent polyamide (nylon).
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wool mark is a wool industry certification mark use on pure wool products that meant quality standards set by wool mark company. It is trade mark owned by the wool mark company which has since 2007 been a subsidiary of Australian wool