What local government needs to do to expand local marketing?
Answers
As start-ups scramble to find customers for their goods and services, all too often the managers overlook one of the best potential customers, i.e., local governments.
When they think about seeking government customers, most businesses consider the federal government or perhaps the state, because bigger seems better. What managers may not realize is that there are over 90,000 units of local government in the United States. That makes local government a target rich environment with nearly 20,000 cities, over 3,000 counties, and almost 13,000 school districts. Add to that the in excess of 16,000 townships (a more limited form of local government found in 22 states) and over 38,000 special districts (e.g., community college districts, housing authorities, and utilities) and there are endless opportunities for you to get government customers.
Many of these local governments are desperate to find local vendors, small businesses, and/or minority, veteran, and women owned enterprises. Most also are eager to find “green products.” So they will welcome you with open arms.
But how do you find out about sales opportunities with them? How do you develop a cost-effective marketing strategy to tap this marketplace? Here are several ways to do it.
When they think about seeking government customers, most businesses consider the federal government or perhaps the state, because bigger seems better. What managers may not realize is that there are over 90,000 units of local government in the United States. That makes local government a target rich environment with nearly 20,000 cities, over 3,000 counties, and almost 13,000 school districts. Add to that the in excess of 16,000 townships (a more limited form of local government found in 22 states) and over 38,000 special districts (e.g., community college districts, housing authorities, and utilities) and there are endless opportunities for you to get government customers.