Question

What makes an online consumer review trustworthy?

Answer 1

I know you know that online reviews are important for your business, but do you know how much they're really worth?

Not only do a huge 91 percent of consumers read online reviews, but they trust reviews as much as recommendations from friends and family. To have a fighting chance in today’s digital world, your business needs to be consistently getting new reviews.

Still, we found in a recent survey that only 36 percent of small businesses invest in review marketing. Seems counterproductive, right?

Reviews can also boost sales and SEO, leading to a higher search ranking, since reviews are social proof (social proof is the idea that if others like your business then it’s safe for me to like it—everyone else is doing it, right?).

And consumers take reviews very, very seriously. Check out these stats from Nielsen:

82 percent of consumers go to review sites because they want to buy a service or product
89 percent make a purchase within a week of visiting review sites and 29 percent will do so within a day...
hope it helps...
pls mark as brainliest