Question

What makes the advertisers choose a particular medium to advertise?​

Answer 1

Answer:

Each advertising medium should be chosen based on the goals of the campaign (whether that be brand awareness or direct sales) and the channel's ability to reach a target audience.

Answer 2

Answer:

Each advertising mediumshould be chosen based on the goals of the campaign (whether that be brand awareness or direct sales) and the channel's ability to reach a target audience.