What might your customer service team use the buyer's journey for hubspot?
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The buyer's journey is the active research process someone goes through leading up to a purchase. ... Marketers can use the buyer's journey to create different content at every stage. You'll want to have content offers that answer your buyer personas problems, their needed solutions, and content on your product or service.
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Explanation:
The journey consists of a three-step process: Awareness Stage: The buyer realizes they have a problem. Consideration Stage:
The buyer defines their problem and researches options to solve it. Decision Stage:
The buyer chooses a solution.
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