What pricing strategies are followed by pepsico india for all producst?
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The global beverage giant is the maker of some of the most loved soda brands of the world. Sold across more than 200 countries, Pepsi is a well-recognized and highly popular brand. Rivalled only by Coca Cola, Pepsi has grown to become a leading soda brand loved by the young generation. It has a large portfolio of products of which 22 are billion dollar brands. Here is the marketing mix of Pepsi that analyses the four P’s including product price, place, and its promotional strategies.Product:
Pepsi has a large portfolio of products including beverages and snacks. Of these 22 are billion dollar brands selling internationally.
Pepsi Cola:
The most well-known brand from Pepsi. The drink was created in 1898 by pharmacist Caleb Bradham.
Lay’s:
The lay’s brand of chips is a well-known brand all over the world.
Mountain Dew:
Flavored carbonated soft drink
Gatorade:
The number 1 sports drink in US.
Tropicana:
Leading producer and marketer of fruit juices.
Diet Pepsi:
Low calorie carbonated drink.
7up:
Multi billion dollar brand of carbonated beverage, highly popular outside US.
Quaker oats: Breakfast cereals.
Mirinda: Orange flavored carbonated beverage.Ready to drink teas: A venture in partnership with Lipton to make ready to drink teas.
Ruffles: Potato chips made from fresh potatoes, prepared in as less as 24 hours after potatoes are brought from the farms.
Cheetos: A range of gluten free products by Frito lays.
Tostitos: Another one of many gluten free products by Frito lays.
Aquafina: Mineral water purified through a seven step process.
Pepsi Max: Zero calories beverage by Pepsi and very fast growing brand outside US.
Brisk: A brand of drinks produced through a joint venture between Pepsico and Unilever.