what role does our brain play in determining our likes and dislikes?
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The amygdala is a tiny, almond-shaped brain structure that is home to our likes and dislikes. When we develop positive or negative feelings toward something, we assign it a “valence”. For example, we might assign eating a cake a positive valence and being stung by a bee a negative valence
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The amygdala is a tiny, almond-shaped brain structure that is home to our likes and dislikes. When we develop positive or negative feelings toward something, we assign it a “valence”. For example, we might assign eating a cake a positive valence and being stung by a bee a negative valence
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