Business Studies, asked by anilkumar8757, 10 months ago

What role is played by ‘Marketing Research’?

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Answered by pabitrasaikia0463
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Answered by naTEA
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With respect to the marketing planning function, marketing research helps to identify potential threats and opportunities, generates alternative courses of action, provides information to enable marketing managers to evaluate those alternatives and advises on the implementation of the alternatives.

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