What should you do to secure executive buy-in if you're starting a social media project and don't have a past campaign to use as a benchmark?
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Research for the cost of agencies which can secure executive buy-in and try to give that work to them.
Also consider industry research to back up the plan.
Position your program based on your experience as an experiment or as a pilot.
Create a PowerPoint with lots of statistics to back up all your plan.
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