Question

What should you do to secure executive buy-in if you're starting a social media project and don't have a past campaign to use as a benchmark?

Answer 1

Research for the cost of agencies which can secure executive buy-in and try to give that work to them.

Also consider industry research to back up the plan.

Position your program based on your experience as an experiment or as a pilot.

Create a PowerPoint with lots of statistics to back up all your plan.