what steps taken by the Industrialist of England to enhance trade of cotton textile
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The following were the steps taken by the the industrialists of England to enhance the trade of cotton textile:
- As the cotton textile industries developed in Britan, industrial groups began worrying about imports from other countries. They pressurised the government to impose import duties on cotton textiles so that Manchester goods could sell in Britain without facing competition from outside.
- At the same time, industrialists pressurised the East India Company to sell British manufactures in Indian markets as well.
- When Manchester industrialists began selling cloth in India, they put labels in the cloth bundles in order to make the place of manufacture and the name of the company familiar to the buyer. When buyers saw 'Made in Manchester', they were expected to feel confident about buying the cloth.
- Images of Indian gods and goddesses also regularly appeared on these labels. It was as if the association with gods gave divine approval to the goods being sold.
- By the late nineteenth century, manufacturers began printing calendars to popularize their products. Those who hung the calendars had to see the advertisements day after day.
- Apart from these, figures of nawabs and emperors were also used for the same.
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