what type of co-creation (i.e., submitting, designing, tinkering, collaborating) is lego employing through this platform?
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Lego uses a collaborating type of co-creation.
- Collaborating type of co-creation allows customers to contribute ideas and customer co-creation.
- Lego allows its customers to imagine creative thoughts and submit them online which also gives a boost to community engagement.
- Lego is a toy manufacturing company that built its identity by collecting these creative imaginary thoughts from its fans and developing them into a final product.
Therefore, the answer is collaborating type of co-creation is used by Lego.
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