Question

what was the point of difference ?​

Answer 1

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Points-of-difference (POD) and points-of-parity (POP) are essentially opposite in nature, with the first referring to differences in the second referring to similarities. As a result, we can the following definitions for our purposes as students of marketing:

Points-of-difference (POD)

The aspects of the product offering that are relatively distinct to the offerings of like competitors.

Explanation:

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Answer 2

Explanation:

Point of difference refers to the factors of products or services that establish differentiation. Differentiation is the way in which the goods or services of a company differ from its competitors. Indicators of the point of difference's success would be increased customer benefit and brand loyalty