What ways can gamification be used in the healthcare industry?
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The global gamification market was valued at USD 2.17 billion in 2017, and is expected to reach USD 19.39 billion by 2023, at a CAGR of 44.06% over the forecast period (2018-2023). The exponential growth in the number of smartphones and mobile devices has directly created a vast base for the gamification market. This growth is also supported by the increasing recognition of gamification systems as a method to architecture human behavior to induce innovation, productivity, or engagement. The use of gamification systems has also extended beyond their traditional scope of marketing, as now they are extensively used in advance applications like crowd sourcing. Enterprise gamification systems are expected to witness a substantial growth during the forecast period. Organizations have shown a heavy inclination towards collaborative systems, which do not a create competitive environment, as they are widely considered counterproductive. However, the increasing awareness and functionality of these systems are expected to result in greater attention and research from academics and industry experts, leading to the improvement and evolution of technology
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In the context of digital health, gamification is typically employed in health and wellness apps related to self-management, disease prevention, medication adherence, medical education-related simulations and some telehealth programs.
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