Question

When a brand becomes a generic name in an industry its a result of which Strategy
a) Niche strategy
b) positioning strategy
c) switching cost
d) Market development
​

Answer 1

Answer:

Porter's generic strategies describe how a company pursues competitive advantage across its chosen market scope. There are three/four generic strategies, either lower cost, differentiated, or focus. ... The generic strategy reflects the choices made regarding both the type of competitive advantage and the scope.

Answer 2

Explanation:

d market development

I think so