Question

When a company spends a large amount of money on trade promotion in order to gain or hold shelf space in retail outlets, a company is using a ________ strategy?

Answer 1

when a company spends a large amount of money on trade promotion in order to gain or hold shelf space in retail outlets, a company is using a __backspace______ strategy

Answer 2

When a company spends a large amount of money on trade promotion in order to gain or hold shelf space in retail outlets, a company is using a Push Strategy

Explanation:

• The push strategy is adopted by the 'channel partners' for distributing the products to the consumers. The goods move through various distribution channels to reach the end users. The push strategy is used for pushing the products through the sales channels and are part of the marketing strategies adopted by the companies.
• A push marketing strategy is part of the promotional campaigns for getting to the consumers and giving a good exposure to the products in the market. When the products starts to sell and the consumers are interested in buying the products then the marketing strategy changes to the pull strategy.  
• The push strategy is used by many branded companies for selling their products in the market. Companies like coca-cola, Apple and other are some examples of using the strategy for marketing their products

To know more about push strategy

Explain the concept of push and pull strategy . Give examples

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