When a company strives to appeal to multiple well defined market segments with a strategy tailored to each segment, it is applying?
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Answer: Differentiated marketing
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The company is following Differential Marketing.
- This is a marketing strategy in which a firm creates marketing campaigns for numerous groups based on their target audience's individual strategy.
- It aids businesses in enhancing brand awareness, reaching a larger audience, meeting customer wants, and increasing income.
- For example - A retailer may advertise a sale on a particular commodity that appeals to individuals in minimum two states or areas.
- For example - A firm could market a commodity such as cosmetics that appeals to women in at least two age groups.
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