Question

When a company treats each single customer as a separate segment, that is called????

Answer 1

The answer is micromarketing.

When a company treats each single customer as a separate segment, that is called micromarketing. This concept is primarily common in consumer markets. However, recently, it has begun gaining popularity in a few business markets. This concept is used by companies to enhance their sales, brand awareness and profits. In this marketing strategy, the audience is narrowed down based on a specific characteristic or feature.

Answer 2

When a company treats every single customer as a separate segment that is called Micro-marketing.

Explanation:

• This form of marketing is used by business organizations to enhance their sales by narrowing down on a segment or group of customers.  

• The organization then creates methods of marketing to the specific segment of consumers according to their needs and requirements for increasing sales and their profits.  

• The segment of customers can be divided according to their demographic information, location, gender, and many other methods that are used to categorize the customers.

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