When consumers are in the 'Need Recognition' phase of the 'Consumer Buying Sequence', we refer to the concepts of Ideal State vs. Actual State. When the Ideal State is higher than the Actual State, from the perspective of marketers, it is referred to as
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Issues with Social Development
Low level and slow growth in public expenditure particularly in health and education. The poor quality delivery system. Social indicators are much lower for OBC, SC, ST, and Muslims. Malnutrition among the children - India ranks 102nd in Global Hunger Index.
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