Question

When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?

Answer 1

Unique selling preposition is the thing which you can deliver and your competitor cannot.

It is the advantage you have over your competitor.

The analysis of your competitor can help you in defining USP, because this gives you insight about their products and services.

You can understand their business strategies and can plan yours.

Answer 2

It can identify how your offering is different in comparison to your competitors