Question

When developing a retail communication program communication objectives are set when the?

Answer 1

developing a retail communication programme. Each retailer knows that it is not only the matter of gaining profits but also to survive for a long time. Therefore, he decides about communication objective initially aimed for a large traffic flow so that store should get maximum branding and there on, a retailer tries to satisfy the consumers’ demand category-wise. Communication objectives are planned for both long and short term.

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