Question

When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol

Answer 1

The answer is Quotation marks.

When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using quotation marks symbol.

If we enter the keyword in quotation marks, as in "India hotels," or "Brainly App" the ad would be eligible to appear when a user searches on the phrase India hotels or Brainly App, in this order, and possibly with other terms before or after the phrase. For example, if you advertise on "India hotels", you don't want to show up for searches on "hotel India". It means phrase match also allows your ad to show when someone adds words before or after, like "best India hotels, or "best 12 hotels in India". Phrase match is more targeted than broad match.