When is a consumer said to be rational ?
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The rational consumer is said to have a more logical approach towards buying products, they just do not buy the product on the basis of the price for example if some product is on sale and does not offer many benefits then that product is not a good choice for the rational consumer.
The rational consumers try to maximize their satisfaction by making rational decisions and also well-considered choices.
The rational consumers try to maximize their satisfaction by making rational decisions and also well-considered choices.
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A consumer is said to be'rational' when he aims at maximizing his utility from the consumption of the given commodity within his money income.
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