Question

When Nissan introduced its large Titan pickup truck in the United States and Toyota introduced the Tundra, each thought it would sell around 200,000 vehicles per year and had planned capacity for hundreds of thousands more because of the huge U.S. market potential. After all, the “big three” American manufacturers averaged sales in this market of almost 2 million trucks per year. But the two Japanese brands missed their sales goals by a wide margin. In a small group, discuss possible reasons for the dismal sales of the Titan and the Tundra in the U.S. market​

Answer 1

Answer:

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Answer 2

Answer:

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