Question

When optimizing for the display network, a clear call–to–action (cta) in the ad text is important in order to:?

Answer 1

The answer is set expectations for prospective customers who are involved in different stages of the buying cycle.

When optimizing for the Google Display Network, a clear call-to-action (CTA) in the ad text is important to set expectations for prospective customers who are involved in different stages of the buying cycle. The call-to-action in the ad must be positioned such that it takes the viewers directly to the landing page.