Question

When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? A To see personal data about the person who bought from you B To understand what is working and what is not C To increase your budget to get more traffic D To advertise internationally more easily

Answer 1

By having conversion tracking on your site when running a search engine marketing campaign, you can easily identify how users are using the site.

This can be done by Search Engine Optimization (SEO) and Pay per Click (PPC) marketing campaigns.

In PPC, advertisers pay a fee each time their ad is clicked.

The goal achieved here is to advertise internationally more easily (option D).

Answer 2

Hi,

I think, by having conversion tracking on your site when running a search engine marketing campaign, we can identify what content or strategy is working and what not.