Question

When service is produced via a cooperative effort between customers and service providers, this is referred to as:

a. Co-production

b. Intangibility

c. Heterogeneity

d. Inseparability

e. Perishability?

Answer 1

Answer:

B IS THE CORRECT ANSWER MATE

Answer 2

Co-productions is the service produced through co-operative effort between customers and service providers.

Option A is the correct option.  

Explanation:

• Service can’t be touched, it is directly experimented on customers. Intangibility differentiate product from the services.
• Marketing tactics would be different, level of competition is also different and way of selling the services are also different.
• The other options given does not include the cooperative effort between customers and service providers.